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| Green Practices, Status of Community and Marketing Strategy of Sibit-Sibit Festival in Olongapo City
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Mark Alvin Lazaro, DBA
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Abstract:
This paper aimed to define the green practices, the status of the community, and the marketing strategies of the Sibit-Sibit festival being held in Barangay Barretto, Olongapo City, and to obtain a basis to further strengthen its celebration. The research is quantitative descriptive type in nature. 463 respondents who reside in Barangay Barretto were selected through convenience sampling. A constructed survey questionnaire was used to gather the needed data from the respondents. The data have undergone thorough statistical treatment of data such as frequency and percentage, mean, and ANOVA. Results showed that on average, the male and female respondents are aged 44 years old, married, residing in Barretto for 18 years, and high school, graduates. Respondents agreed that the festival promotes and follows green practices for waste management and water conservation, that it brings positive impact in economic, socio-cultural, and environmental aspects, and described the marketing strategies of the Sibit-Sibit Festival as effective. Based on the conclusions, recommendations were made in terms of resident participation, programs, and activities, strengthening of the positive economic impacts, and energy management to improve or strengthen the celebration of the Sibit-Sibit Festival.
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