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| Add to Cart or Check-out: Students' Views on Online Shopping
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Margaux Nadine Manosa and Juzy Laygo-Saguil, PhD
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Abstract:
Nowadays, online shopping and online selling are common. Many people prefer to shop and sell online because it is simpler and safer, particularly because the world is currently afflicted by a pandemic. Research shows that consumers buy the goods and services based on what offers the most personal satisfaction. Based on the Theory of Planned Behavior by Azjen (1991) this study made use of qualitative research design to explore the views, reasons of preference, and practices of five (5) purposively chosen Grade 11 Senior High School students in online shopping. The participants are officially enrolled for S.Y 2020 - 2021 in a private, non-sectarian school located in Pasay City, Philippines. Because of the limitations to conduct face to face interview during pandemic, the results were obtained by means of an open-ended Interview sent through Google form. Based on the findings of the study, the participants favored buying online and they purchase more when the service is convenient, more time-efficient, has discounts and special offers. The participants tend to purchase a variety of products online. The participants also develop behaviors from constantly buying and they have become more critical and disciplined individuals. Recommendations to provide more information about online selling and online shopping and making sure the services and products they provide are safe and have the best quality. Next was improvement of products and services by providing real customer feedbacks and reviews and by posting actual pictures of the item/s in order for people to enjoy their products and services with the reason besides convenience. And lastly, producing more products that have nice quality and are legitimate, and giving more attention to the customer service that aims to better tend to the problems of the consumers with the product or service.
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