Abstract:
The emergence of industries related to spa, beauty, therapy and wellness has obviously made waves in the recent years and paved the way for businesses catering to people with disabilities and special needs. This can be attributed to people's continuous consciousness in their well-being, increase in demand and awareness including the involvement of some government and non-government sectors. This phenomenological research focused on determining the nature of work and business customs of therapy centers based on perceptions of occupational therapists, speech pathologists, therapy clinic owners, special education teachers and parents. It would aid in making readers understand what it is like to deal with therapy centers. Additionally, it aims to discover means in addressing the needs of people with disabilities through the intervention of therapists and therapy centers to better face the challenges in the community and the society. Data from questionnaires, interviews, observations and immersion aimed to provide insight and promote awareness. The process of coding made it easier to formulate themes. In this study, these themes emerged, (1) Bridging Connections, (2) Developing Positive Organization and (3) Committing to Its Goals. Findings highlighted the culture of the organization, its effects to the business and to the people around it. Contrary to what has often been assumed, the organization of this kind of business does not focus on marketing and competition but rather on the expertise of its human resources. It was obvious that the centers acquired, learned and applied the clinical business practices of other existing therapy centers. The friendly and family-oriented culture within the organization allowed therapists to professionally practice with freedom and independence. These findings confirmed that the foundation of therapy centers being rooted in friendship and vocation led to a smooth sailing organization. The study identified that the therapy centers in the city of Malolos, Plaridel and Pulilan showed business growth potentials. Likewise, through the perspectives of therapists, owners and clients, policy and programs for people with disabilities would possibly be modified and enhanced. The study recommended actions to increase the profitability and marketability of the therapy centers particularly focusing on its main sources of profit. By strengthening the quality of services of therapists and continuously building its connections in the community, the business could improve its branding and standing. In order to make a mark in the industry and aid in the cultural acceptance and recognition, active involvement and proper registration were recommended. The formation of a monitoring body was highly recommended to set some standards in the industry.
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