International Journal of Academic Management Science Research (IJAMSR)   Year: 2022 | Volume: 6 | Issue: 10 | Page No.: 132-138 Role of Media and Communication in Attaining Sustainable Development Goals in Nigeria Download PDF Olatunji Olusoji Samson, Olagoke Olawale Israel, Raji Christian Mojeed Abstract: This study examined the role of media and communication in attaining sustainable development goals in Nigeria. The study made use of random sampling and selected iOne iHundered iand iTwenty i(120) media practitioners ifrom ivarious media houses in Oyo State. Also, a research questionnaire was adopted as the research instrument which was administered to the participants. Descriptive and Inferential statistics were used in analyzing data gotten from the questionnaire. The result of the findings revealed a positive significant relationship between Communication and SDG goals which indicates that an effective communication will influence SDG goals. Findings also showed that Media and Communication jointly significantly influenced SDG goals [(R2 = .331; F (2,119) = 27.923; p < .05)] accounting for about 33.1% of variation observed in SDG goals. The coefficients of multiple determination for the model shows that the independent contribution of Media and Communication were significant ((? = .021; t = .275; p< .000) and (? = .123; t = 1.581; p< .000). The study recommended that effective communication and media channels should be used in creating more awareness on SDG goals to the public.