International Journal of Academic Management Science Research (IJAMSR)   Year: 2022 | Volume: 6 | Issue: 10 | Page No.: 151-155 The Effect of Reputation on Competitive Advantage in Food and Beverage Companies in Indonesia Download PDF Rezki Arianty Akob, Abdul Rakhman Laba, Muhammad Sobarsyah, Nur Dwiana Sari Saudi Abstract: This study aims to determine the effect of reputation on competitive advantage. This research was conducted on food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange for the 2016-2019 period. By using secondary data, this research data is processed using smartPLS. The results of the study indicate that reputation has a positive and significant influence on competitive advantage. That is, companies that have a good reputation can increase the company's competitive advantage. This research also supports signal theory. Reputation sends a signal to the public regarding the quality of the products or services offered by the company, the business strategy being carried out, to the company's prospects when compared to its competitors. The role of reputation is increasingly important in an increasingly competitive market.