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| Operations Strategy and Competitiveness of Food and Restaurants in Rivers State
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Okoye, Amarachi Emmanuella and Prof. B. Chima Onuoha
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Abstract:
This study examined the relationship between operations strategy and competitiveness of food and restaurants in Rivers State, Nigeria. Cross sectional research design was adopted in studying ten (10) of these companies. Our respondents were managers thus constituting the population of the study. From the field survey, we retrieved and analyzed fifty nine (59) copies of questionnaire from the participants; Spearman's rho correlation coefficient statistical tool was used to determine the relationship existing between the variables while the p-value obtained were used to test hypotheses developed for the study. Findings revealed the existence of significant relationship between the dimensions of operations strategy namely; customers focus, procedural implementation and resource allocation and the measures of competitiveness. It was then concluded that the end point and justification of good strategies formulated is in their apt application as well as implementation of those strategies because it is until they are implemented; success will not be attained from those good sounding strategies. This gave rise to our recommendations for the food and restaurants as well as other business organizations operating in the modern day market environment; that they should ensure strategies formulated are always implemented to remain competitive in the market; these are the fundamental choices that a corporate strategy comprises and they should frame and guide all the decisions that a company's corporate executives, functions, and staff make every day, including how they run the place, what they buy, what markets they enter, how they measure success, and so on.
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