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| Strategic Intelligence and Firm Performance
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DIBIE, Nkechi Patricia, ANIBUEZE, Nwabuchi Mattew, EBOH, Mercy Ebele
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Abstract:
The study examined strategic intelligence and firm performance of selected banks in Delta State. The specific objectives of the study were to; ascertain the influence of strategic visioning on firm performance, determine the extent to which competitive intelligence affect firm performance. Primary data was sourced through the administration of structured questionnaire to the employees of selected firms (respondents), while secondary data was gotten through the review of related literature. The study adopted descriptive research design method, which aid the researcher to collect quantitative data used to address the relationship between the dependent and independent variable. A total of 210 copies of questionnaire was administered adopting random sampling techniques, and 198 copies were properly filled and returned with was used for the study analysis. Data collected were analyzed using the pearson's correlation co-efficient and hypothesis were tested using multiple regression approach. The findings revealed that there is a significant relationship between strategic intelligence factors (strategic visioning and competitive intelligence) on firm performance of selected banks in Delta State. The study concluded that all variables of strategic intelligence as used in this study were found as having strong positive and significant relationship with firm performance. The study recommended that The banking industry should imbibe the culture of strategic visioning as this would possibly impact the banking industry favorably and employees should be sensitized to have strategic visioning capabilities as it helps to unify the organizational system in the alignment of all the parts of the organization (values, systems, people, leadership, organizational structures, core competencies, etc.) necessary to achieve their vision and mission.
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