Abstract:
The purpose of the study is to investigate the motives for purchasing electric bikes and to determine user satisfaction and recommendation of Hero Electric Bikes. Satisfaction is measured by selected factors such as affordability, appearance, charging time, speed, pick-up quality, legroom, brand, service quality, and overall. Primary data were collected from 60 users of e-bikes in the city of Bardoli using a structured questionnaire in Google forms. Non-parametric tests were applied to draw conclusions. The results of the study show that the increase in fuel price is the main motive for the purchase of e-bikes. User satisfaction is the same according to gender and model used, but the difference in user satisfaction was found for speed. 73% of users recommend Hero e-bikes to others. Hero electric ltd must work with the government to raise awareness of e-bikes among citizens to protect the environment.
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