International Journal of Academic and Applied Research (IJAAR)   Year: 2022 | Volume: 6 | Issue: 11 | Page No.: 13-18 Strategic Flexibility and Competitiveness of Supermarkets in Rivers State Download PDF Olanrewaju, Hazeez Akinremi and Prof. B. C. Onuoha Abstract: This study examined the relationship between strategic flexibility and competitiveness of supermarkets in Rivers State. Cross sectional research design was adopted in studying ten (10) of these shops. Our respondents were the individual managers constituting the population of the study. From the field survey, we retrieved and analyzed fifty one (51) copies of questionnaire from the participants; Spearman's rank correlation coefficient statistical tool was used to determine the relationship existing between the variables while the p-value obtained were used to test hypotheses developed for the study. Findings revealed the existence of significant relationship between the dimensions of strategic flexibility namely; strategic sensitivity, resource fluidity and leadership unity and competitiveness. It was then concluded that strategic sensitivity, resource fluidity, and leadership unity are crucial strategic components for improving competitiveness of the organization. This gave rise to our recommendations for these shops and other firms to ensure strategic sensitivity as it allows organizations to distinguish market opportunities and assess the suitability of their internal strengths to exploit these opportunities. When this is done, it will undoubtedly enable the organizations to adjust their resources and the way they are used in line with their priorities as to elicit competitiveness.