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| Media Coverage of the Events of Sinnar, the Capital of Islamic Culture: An analytical descriptive study of a sample of the opinions of the media professionals participating in the events from 2016 to2017)
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Ikhlas Mahadi Mohamed Ahamed and Hana Mamoon Mostafa
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Abstract:
Abstract: The importance of this study lies in the role played by the media in raising the cultural, economic and knowledge level of the masses, as it is a means of exchanging cultures, experiences and civilizations between peoples at the time of their occurrence due to the depth of their impact on the individual and society. The study problem is represented in the following main question: How successful is the media coverage of the events of Sinnar, the capital of Islamic culture? The study aimed to recognize media means that were used by the media to cover the activities of Sinnar, the capital of Islamic culture 2017, and to identify the methods and forms of media coverage of the activities of Sinnar, the capital of Islamic culture 2017, in addition to determine the extent of the success of media coverage of the activities of Sinnar, the capital of Islamic culture 2017. The study used the descriptive analytical method. The study used multiple tools to collect information, including: questionnaire and observation. A random sample of media professionals (press - radio - television) was selected for the purpose of conducting statistical data processing. The Statistical Package for the Social Sciences (SPSS) program was used to analyze the data. The study reached a number of findings, the most important of which are: that the media’s mission does not stop at covering the activities of Sinnar, the capital of Islamic culture 2017, but goes beyond it to evaluate the event. The media has a large and important role in creating an appropriate social environment and reflecting a positive image of the event. Both traditional and modern media were used to deliver its message to the public. The study reached several of recommendations, the most important of which are: Work to build a complete Arab media system that is concerned with raising awareness of common national issues, and the necessity of upgrading the various media means in Sudan by establishing media institutions that reflect the bright face of Sudan. As well as appointing qualified cadres in the field of media.
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