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| The Impact of Material Planning on Customer Satisfaction and Productivity Optimisation in Port-Harcourt Manufacturing Industries
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Dr Nwiyii, Blessing Joseph, Dr. Amanawa, David Ebiegberi, Dr Uelee, Micah Nyone
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Abstract:
The article identified how material planning affects customer satisfaction and production optimisation in the Port-Harcourt manufacturing industries. The study's goal was to experimentally investigate how material planning affects consumer happiness and production optimisation in Port Harcourt's industrial sectors. An explanatory cross-sectional survey research design was used for the investigation. Eighty-eight (88) managers from 22 manufacturing companies in Port-Harcourt, Nigeria, made up the study's population. The human resources departments of the manufacturing companies provided information on the number of responses. Since the study's population of 88 managers was thought to be manageable at a single time, the entire population was utilised without sampling, based on the census sampling approach. As a result, the researcher could retrieve 80 of the 88 issued questionnaires. The data obtained from the field were analysed using Spearman's Rank Order Correlation Coefficient and t-test with the aid of SPSS Version 22.0. Three hypotheses were tested using Spearman Rank Order Correlation. The empirical analysis showed that: (i) material planning has a strong positive influence on customer satisfaction in manufacturing industries in Port Harcourt, and (ii) material planning has a strong positive influence on the optimisation of output in manufacturing industries in Port Harcourt. The study concluded that material planning is a potent tool that manufacturing companies may use to maximise their productivity and level of customer service. The research suggested, among other things, that manufacturing companies utilise material planning for strategising and figuring out the needs crucial for carrying out the production plan, thereby enhancing customer satisfaction.
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