Abstract:
The study was conducted on franchising and service business ventures in Kabale Municipality. It aimed to examine the relationship between franchising and performance of service business ventures in Kabale Municipality. The study used a descriptive research design and a sample of 24 respondents selected using simple random sampling technique. Data collection was done using questionnaires and data analysis was done using descriptive statistics such as mean and standard deviation and inferential statistics such as Pearson rank correlation with the help of SPSS version 22. The research comes to the conclusion that some organizations in the nation use franchising. The state of franchising is modest, indicating that franchise difficulties are prevalent but that there is probably little knowledge and few organizations that can adopt it. The study's findings indicate that service company initiatives in Kabale Municipality perform poorly, although franchising still has an impact on that performance. The study suggests that, although only a few organizations are aware of it, franchising does exist in Kabale Municipality. However, there is a need to improve the state of franchising by hiring or collaborating with businesses, particularly those from other countries, in order to facilitate business connections through franchising and performance of service business ventures in Kabale Municipality.
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