International Journal of Academic and Applied Research (IJAAR)   Year: 2022 | Volume: 6 | Issue: 12 | Page No.: 72-82 Analysis of Consumer Satisfaction Levels Based On the Type of Purchase of Goods Online and Offline Download PDF Affan Fayzul Haq, Astrid Mutyaravica, Ayu Zulva Widyawati, Risma Nindyana Putri, Tentri Ryan Rahmanita, Nur Chamidah Abstract: The rapid development of technology has made several aspects of life better. The world economy, which previously fell drastically due to the Covid-19 pandemic, has made people start looking for alternative ways, one of which is by utilizing e-commerce applications. E-commerce can be a place to fulfill human needs practically and efficiently, for example buying fashion, electronics and food goods. On the other hand, purchasing goods online can also give a negative impression to consumers compared to purchasing goods offline. Therefore, the authors want to conduct research on differences in levels of customer satisfaction based on the type of purchase of goods online and offline. Data analysis was carried out using several methods, namely validity test, reliability test, chi-square test, proportion test, and Cramer's Contingency Coefficient V test.