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| Analysis of the Level of Public Satisfaction with the Use of Online Food Delivery (OFD) Based on Public Status and IP-ICT Cluster Region
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Aurelia Islami, Marcelena Vicky, Bragasta Abiyoso, Kezya Bato Raya, Ardi Kurniawan, Nur Chamidah
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Abstract:
Electronic Commerce (E-commerce) is buying and selling activity that is carried out electronically or online. Some e-commerce in Indonesia that provide online food delivery services include Shopee, Gojek and Grab. However, until now some people in certain regions are still experiencing problems in using food delivery applications. The obstacle that occurs is the uneven level of progress of Information and Communication Technology (ICT) so that the food delivery application cannot run optimally in some regions. The data source to be studied is primary data collected by online survey method or questionnaire. The conditions set to become respondents in this study are people who live in accordance with Cluster I, Cluster II, and Cluster III of the ICT Development Index area who use the Online Food Delivery application. This study aims to determine the level of consumer satisfaction with online food delivery application based on public status and IP-ICT cluster region. The result of this study can be taken into consideration for Online Food Delivery companies to increase public satisfaction by improving aspects that are still considered less than optimal.
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