International Journal of Academic Multidisciplinary Research (IJAMR)   Year: 2022 | Volume: 6 | Issue: 12 | Page No.: 282-287 Appraising the Role of Social Media in Promoting Gender Equality Download PDF Oduwobi, Esosa Rita and Olubisi Olusola Jiboku Abstract: This study is on the role of social media in promoting gender equality. The study made use of both quantitative (questionnaire) and qualitative research (in-depth interview) method. A total number of 125 respondents in Ibadan North Local Government Area of Oyo State who were administered questionnaire while five (5) people were interviewed. A research questionnaire and interview guide were used as research instruments. The result of the study revealed that majority of the respondents agree that tackling violence against women as increased through social media tools (X = 2.10, SD = 0.97) and Social media has helped to promote hashtag activism bringing women's issues to the forefront of political agendas (X = 1.99, SD = 0.68). Also, result revealed that majority of the respondents agree that Censorship and harassment (X = 2.23, SD = 1.05), Lack of awareness among women (X = 1.84, SD = 0.90) and cyberbullying of women (X = 1.54, SD = 0.62) are some of the challenges associated with the use of social media in promoting gender equality. The study recommended that policies that protect women against cyberbullying and harassment of women should be put in place.