Abstract:
This study aimed to identify the participants' profile and the possibility of offering a new undergraduate program, particularly Bachelor of Science in Development Communication under the College of Arts and Science, Cagayan State University, Carig Campus. A descriptive research design was employed. A survey questionnaire was used in gathering the data from the four Senior High Schools of the Division of Cagayan. Data were analyzed using frequency counts, percentages, and rankings. Results of the study showed that the majority of the participants belong to age 18, are mostly females, and enrolled in HUMSS and Arts Designs. Reasons to enroll in BS Development Communication are 'Opportunity to help people' and 'Fulfill of personal interest/dream', while reasons to enroll in BS Development Communication at Cagayan State University are 'I believe CSU offers High Quality of Instruction', 'CSU Carig implements Free Tuition Fee scheme', and 'I believe that CSU Carig has a high Academic Reputation.' Based on the findings, it was concluded that offering an additional course like Bachelor of Science in Development Communication is feasible. On schools offering this course, no schools within the Province of Cagayan offer this unique program to cater to the needs of the grassroots and organizations. Since communication is immensely necessary as one component of addressing the present global pandemic, there is a high demand for BS Development Communication students and soon-to-be graduates. Thus, the immediate offering of this program should be materialized for this academic school year 2020-2021.
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