|
|
| |
| Challenges of Fast-Food Establishments Amidst Pandemic
Download PDF
|
Mark Alvin V. Lazaro, DBA
|
Abstract:
Many business establishments have been disappearing ever since the pandemic happened. The impact of the pandemic was surely all over the world. Due to the pandemic, precautions were enforced in order to flatten the COVID-19 curve such as community lockdowns, social distancing, stay at home orders, travel mobility restrictions have resulted in temporary closure of many restaurants (Bartik et al. 2020). According to a study conducted by the "Journal of Hospitality Marketing & Management" (Wen-Qi Ruan, Shu-Ning Zhang, & Yong-Quan Li, 2020); over 50% of individuals are not willing to dine in at a restaurant immediately (Gursoy et al. 2020). The findings suggest that customers in general do not feel comfortable to dine in public due to the pandemic. Though some establishments were allowed to operate, travel restrictions were still as strict as ever. Deliveries of supplies coming from different locations were delayed due to travel restrictions. This also caused many people to panic buy, thus emptying shelves from supermarkets and such "at this time of crisis, food security is associated with consumers' access to food rather than food availability" (OECD, 2020b). This chapter presents the research design where the researchers used descriptive-quantitative survey, and in this chapter also includes Locale of the study, where it presents the history of the location, the research instrument, the respondents, the data gathering procedure and the statistical treatment of data. Conducting this study will determine the risk level of these challenges. By doing so, this will help the fast-food establishments to sort out the challenges and at the same time, formulate effective solutions to the challenges and to prepare them for struggles they may have to face in the future.
|
|
|
| | |