Abstract:
The purpose of the study is to work on awareness and knowledge about wealth management among individual. The primary objective of the research is to identify the investment decision towards various investment avenues taken by investors across genders, age and income level. For the study data are collected from the total 100 respondents through questionnaire survey. The descriptive research design has been used in the study. Data are analysed through the frequencies and kruskal wallis test (with as gender, age and income level). The research concluded that individual don't know the real meaning of wealth management as they interpret it as financial planning. Out of 100 respondents only 64% respondents say that they are aware about wealth management. And many of them aware but don't have the proper knowledge of the word. PPF, FDs, Life insurance, Gold, and other risk-free assets are preferred by respondents in their portfolios, therefore we can say that they are some popular sources other than saving accounts. On average, saving percentages indicate the level of risk that a person is willing to take. Low risk was associated with a low saving ratio, while a high saving ratio was associated with a high risk. The larger the return, the higher the risk.
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