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| Modeling of Revisit Intention Tourist Visitors Based on Structural Equation Modeling with Partial Least Square Approach (Case Study at Red Island Tourism)
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Tri Ajeng Musyafaah AR, Ardi Kurniawan, Elly Ana, Nur Chamidah, Toha Saifudin
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Abstract:
The tourism industry is the main sector in a country as a source of foreign exchange earners, increasing economic growth, improving people's welfare, providing jobs, and eradicating unemployment. Indonesia is a country known to have several types of tourism industries. One of the tourism destinations that offers natural beauty that is different from other tourist objects is Red Island. The purpose of this research is to determine the variable of benefits felt by visitors to Red Island tourism to build an attraction in tourism to interest in repeat visits using the approach Structural Equation Modeling-Partial Least Square (SEM-PLS). The data used collection technique purposive sampling and the sample used was from 150 respondents of tourist visitors Red Island. The results of this study indicate the variables that influence the tourist attraction in influencing revisit intention, they are the tourism image, service quality, and promotion variables. The model's overall value is obtained by the Goodness of Fit Index method of 0.9011, which means that if the GoF value is 0,36, the model has a high ability to explain the data so that overall it can be said that the model form is valid.
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