Abstract:
This study used the Disconfirmation Model by Churchill and Suprenant (1982) to assess the level of satisfaction of the students from the different colleges of Cagayan State University Piat campus to the pages of The Greenthumb, the campus student publication. The descriptive-correlational design was used in the study to describe the profile of the respondents as to college affiliation and gender. It has also been used to describe the level of satisfaction of the students to the school paper, their preferred topics to be written in the school paper, the pass - on rate of the school paper, respondents' perception on the roles of the school paper and the preferred school paper type to be published. Moreover, the design involved the comparative analysis of the level of satisfaction of the respondents to the school paper when grouped according to the profile variables. The study showed that the students were "moderately satisfied" with the different pages of the school paper, however the different colleges marked significant difference in their level of satisfaction. It was found out that the respondents looked into the school paper as an "information bulletin" as its primary role in the campus and in the community. Furthermore, most of the respondents suggested "personal issues(Love and Friendship)" to be written in the school paper. Moreover, the magazine type was preferred by the respondents over the newsletter, tabloid and folio. Since the respondents are just "moderately satisfied" with the school paper, the researcher concluded that efforts of the staff are not enough yet to really represent the ideas of the readers in the campus. It is then recommended that results of this study shall be used to improve the next issues of the school paper in the campus.
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