International Journal of Academic Management Science Research (IJAMSR)   Year: 2022 | Volume: 6 | Issue: 4 | Page No.: 41-50 Wearable Technology: Exploring Purchase Intention for Smartwatch. Download PDF Ms. Kruti Sanjaykumar Bhatt, Dr. Jitesh Parmar Abstract: Smart Wearable is one the growing industry in India and around the world. Smart watch is one of the most commercially preferred smart wearables. The objective of the study was to identify the factors affecting purchase intention for smart watch and also to find the difference among the chosen demographic factors and factors affecting purchase intention for smartwatch. Technology Acceptance Model (TAM), Innovation Diffusion Theory (IDT) and Unified Theory of Acceptance and Usage Intention (UTAUT) were studied. The study is conducted in Surat and Navsari city and Bardoli town with total of 960 samples. Factor Analysis, Mann Whitney Test and Kruskal Wallis test were used to analyse data. Perceived Compatibility is found major factor that led to have positive attitude towards purchase intention for smart watch. Significant difference was found in Purchase Intention for smartwatch with reference to all demographic variables except Gender. This study may be beneficial for academics as well as to marketing managers to promote and to design engineers for considering specific features of the product.