International Journal of Academic Accounting, Finance & Management Research (IJAAFMR)   Year: 2022 | Volume: 6 | Issue: 5 | Page No.: 119-126 The Banks' Customer's Satisfaction in the North West Region of Cameroon: Does Service Quality Matter? Download PDF Simo Christelle, Ndjaha-Ngana Godlove Abstract: : The study examines the impact of service quality on satisfaction of bank customers in the North West Region of Cameroon. Previous studies carried out using the socioeconomic characteristics of developing and developed economies have established that service quality significantly impact customer satisfaction. Our study therefore tries to establish this empirical assertion in the socioeconomic characteristics of Cameroon. We employ SERVQUAL dimensions as the basis for empirical research. We perform random sampling method to distribute and gather data. 300 bank customers in the North West Region answered the questionnaire. Results from gap analysis and regression analysis revealed that Banks still had a lot to do in order to meet up with customers' expectations especially in the assurance dimension. On the basis of this, the study concludes that to a larger extent service quality significantly impact satisfaction in Cameroon.