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| Factors Affecting on the Marketing of Insurance Services in Sudan (A field study on a sample of insurance companies operating in Sudan)
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Dr. Osama Hussein Mohammed Yousif and Dr. Ibrahim Mohammed Ibrahim Barama
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Abstract:
The objective of the research is to work on the development of methods of marketing insurance services in Sudan and spread awareness of insurance culture in Sudan as well as to identify the reality of insurance services in Sudan. There is a statistically significant relationship between the cost of the insurance service and its marketing and there is a statistically significant relationship between the risk of the insurance service and its marketing. Follow the research descriptive approach to the presentation of data and historical approach to the presentation of previous studies and statistical analytical approach to data analysis and hypothesis tests. The success of the insurance service depends on the volume of spending on the promotional operations of the service Customer awareness of risk management has to do with the marketing of insurance services. The need to pay attention to the insurance companies to disseminate marketing information through the use of different means of internal communication and modern in order to communicate sufficient accurate information about the services Current and new that the company intends to promote.
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