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| Customer Care and Sales Volume of Miami Hotel in Kabale District, South Western Uganda
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Kamugisha NELSON, Friday Christopher, Akakikunda Teddy, Akankwasa Alex
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Abstract:
The study examined the effect of customer care on sales volume of enterprises. It was guided by the following objectives; to find out the customer care strategies; to establish the level of sales volume; and to assess the relationship between customer care and sales volume. A descriptive research design was used which comprised of both quantitative and qualitative approaches. Out of 50 was a study population from which a sample size of 44 respondents was determined using Krejcie and Morgan (1970) table. The findings indicate that the main customer care strategies applied are customer orientation, customer after-sale service and Service Quality. The findings reveal that sales volume measures include growth in market size, number of customers and sales revenue. It is concluded that there is a strong relationship between customer care and sales volume and accounts for about 89.9% of the variation in financial performance. Any improvement in customer care strategies would improve sales volume. This means that effective customer care strategies will significantly improve sales volume. The management should provide accurate services to its customers in order to reduce on the losses and tarnishing the name of company.
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