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| A Study on Investor Awareness Regarding Life Insurance Product & Services in Rural Area
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Akshar Pateland Dr. Manisha Surti
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Abstract:
The purpose of the study is to work on Awareness Regarding insurance Product & Services in countryside. The primary objective of the research is to identify the factor affecting investment decision regarding contract. For the study data are collected from the whole 150 respondents through questionnaire survey. The descriptive research design has been employed within the study. Data are analysed through the frequencies and Chi Square Test (with as age, eductional background and members of family). The research concluded that individual don't know the important meaning of wealth management as they interpret it as financial planning. Out of 150 respondents. The results of the study discovered that among all contract majority of the survey respondents opt for Whole insurance subsequently savings policy then comes a reimbursement policy and at the tiniest amount favorable is retirement savings plan policy return with increasing adoption among investors.
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