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| Title: The Influence of Digital Communication Decency on the Effectiveness of Managers in Money Deposit Banks in Rivers State, Nigeria.
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Amanawa, David Ebiegberi and Nwiyii, Blessing Joseph
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Abstract:
This paper examines the influence of digital communication decency on managers' effectiveness of money deposit banks in Rivers State. The study's general objective was to empirically explore how digital communication decency affects interpersonal and informational effectiveness and decision effectiveness of managers of money deposit banks in Rivers State. The study adopted a cross-sectional exploratory survey research design. The study population consisted of 20 deposit money banks operating in Rivers State. The conveniently Sample technique has been used to obtain an eighty (80) sample size. A structured questionnaire entitled "Digital Communication Decency and Managers' Effectiveness Index (DCDMEI)" was designed on Four points Likert scale. It has the following response options: Very High Extent (4), High Extent (3), Moderate Extent (2), and Low Extent (1). Two expert experts in management validated the instrument. The instrument's reliability was tested using Crombach Alpha with a minor coefficient up to 0.743. Out of 80 copies of the questionnaire distributed, 72 out of the 80 questionnaires were retrieved. The data obtained from the field were analyzed using Spearman's Rank Order Correlation Coefficient and t-test with the aid of SPSS Version 22.0. Three hypotheses were tested using Spearman Rank Order Correlation. The following were the findings: digital communication decency has a powerful positive effect on the interpersonal effectiveness of managers of money deposit banks in Rivers State; digital communication decency has a strong positive impact on the informational effectiveness of managers of money deposit banks in Rivers State, and; digital communication decency has a robust positive effect on the decision effectiveness of managers of money deposit banks in Rivers State. The study concluded that applying decency in digital communication across the board would bring about etiquette, interpersonal, informational, and decision effectiveness, amongst others. The study recommended, amongst other things, that managers and employees in money deposit banks and sister organizations should with zest apply decency in video communication, as well as the use of environment and time while communicating digitally, as it will ensure the effectiveness of communication in their interpersonal relationships, information dissemination, and decision making.
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