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| A Review of the Effect of Digital Communication Response on Managers' Interpersonal Effectiveness in Select Manufacturing Firms in Rivers State, Nigeria
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Amanawa, David Ebiegberi. . Nwiyii, Blessing Joseph
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Abstract:
This study examines how the digital communication response of managers affects their interpersonal effectiveness in manufacturing firms in Rivers State. The study aims to ascertain the relationship between digital communication response and a manager's interpersonal effectiveness. The study adopted an explanatory cross-sectional survey research design. The population of the study consists of selected twenty-two (22) manufacturing firms in Rivers State, Nigeria. The purposive sampling technique, where the entire population of a study is picked, was adopted since the whole population mentioned is relevant to this study. The structured questionnaire was titled "Digital Communication Response and Managers' Interpersonal Effectiveness Index (DCRMIEI)." It was designed on a Five-point Likert scale and had the following response options: Very Great Extent (VGE) 5; Great Extent (GE) 4; Moderate Extent (ME) 3; Low Extent (LE) 2, and; Not At All (NA) 1. Crombach Alpha was used to determine the reliability of the instrument. One hundred and ten (110) questionnaires were distributed to the selected twenty-two (22) manufacturing firms in Rivers State, and the researcher was able to retrieve ninety-two (92) copies. The Statistical Package for Social Sciences (SPSS) Version 20.0 was used for the analysis; the hypotheses were tested using the Spearman Rank Order Correlation Statistical tool. The study found that: phone response sensitivity has a high positive relationship with manager's interpersonal effectiveness in manufacturing firms in Rivers State; SMS/email response has a high positive relationship with manager's interpersonal effectiveness in manufacturing firms in Rivers State, and; social media response has a strong positive relationship with manager's interpersonal effectiveness in manufacturing firms in Rivers State. The study concluded that digital communication response in terms of phone response sensitivity, SMS/email response, and social media response is an influential ingredient capable of increasing managers' interpersonal relationships with their colleagues, employees, and customers. The study, therefore, recommended that managers in manufacturing firms and sister organizations, alongside other leaders across organizations, should optimize their social media skills and imbibe the culture of responding quickly to messages and information received through this channel to enhance the interpersonal efficacy around their workplace.
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