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| THE SIGNIFICANCE OF DIGITAL COMMUNICATION LETTERING ON MANAGERS' EFFECTIVENESS IN TELECOMMUNICATION COMPANIES IN RIVERS STATE, NIGERIA
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Amanawa, David Ebiegberi and Nwiyii, Blessing Joseph
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Abstract:
The paper examined the effect of digital communication lettering on manager effectiveness in telecommunication companies in Rivers State. The study aimed to ascertain the relationship between digital communication lettering and manager effectiveness. The study adopted an explanatory cross-sectional survey research design. The study population consisted of selected twenty (20) telecommunication companies in Rivers State, Nigeria. The purposive sampling technique, which involves picking the entire population, was adopted in this work. A structured questionnaire titled "Digital Communication Lettering and Managers Effectiveness Index (DCLMEI)" was used. The questionnaire was designed on a Five-point Likert scale and had the following response options: Very Great Extent (VGE) 5; Great Extent (GE) 4; Moderate Extent (ME) 3; Low Extent (LE) 2, and; Not At All (NA) 1. Crombach Alpha was used to determine the reliability of the instrument. One hundred (100) questionnaires were distributed to the selected twenty (20) telecommunication companies in Rivers State, and the researcher was able to retrieve eighty-eight (88) copies. The Statistical Package for Social Sciences (SPSS) Version 20.0 was used for the analysis. The hypotheses were tested using the Spearman Rank Order Correlation Statistical tool. The study found that: abbreviations have a high positive relationship with manager effectiveness in telecommunication companies in Rivers State; letter forms have a moderate positive relationship with manager effectiveness in telecommunication companies in Rivers State, and; emoji/GIF has a strong positive relationship with manager effectiveness in telecommunication companies in Rivers State. The study concluded that digital communication lettering in terms of abbreviations, letterforms, and emoji/GIF is an excellent tool for managers across organizations, especially telecommunication companies, to grow their effectiveness in their job lines. Therefore, the study recommended that managers in telecommunication companies and sister organizations intentionally do most of their communication in and outside the organization through smart devices and digital platforms, as this will optimize their effectiveness with colleagues, subordinates, and customers/clients through improved digital lettering ability.
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