Abstract:
This study investigates the relationship between impression management and organizational citizenship behavior. In the course of this study, there is a lot of discussion on the dimensions of the independent variable which are self promotion, exemplification and Ingratiation and the measures of the dependent variable are Altruism, civic virtue and conscientiousness. Accordingly, the study came to the conclusion that a well-planned impression management strategy involving self-promotion and exemplification in the workplace will help improve the employee's display of altruism, civic virtue, and conscientiousness, which will subsequently improve the efficient running of the business. As a result of the study's findings, it was suggested that employees use the self-promotion approach of impression management to boost the altruistic behavior within the organization.
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