International Journal of Academic Accounting, Finance & Management Research (IJAAFMR)   Year: 2022 | Volume: 6 | Issue: 8 | Page No.: 67-79 Dynamics of Competitive Positioning and Firm Strategic Group, a Study of Selected Deposit Money Banks Download PDF IYAMABHOR Martins, Awosigho Onome Precious, Edeme Nelson Chidi Abstract: This study examined the dynamics of competitive positioning and firm strategic group a study of selected deposit money banks in Asaba, Delta State. The research tool was a 12-item validated structured questionnaire given to 125 employees and clients of deposit money banks in Asaba, Delta State. In the banking industry, it was discovered that there is a strong link between resource availability, research development, and firm strategy group. A total of 125 (96.2 percent) of the 130 questionnaire sets distributed were retrieved, with 5 being discarded. Correlation and multiple regression analysis were the most important analytical tools used. As a result, the researcher came to the conclusion that resource availability has a beneficial impact on the strategic group of deposit money institutions. The performance of a product is improved by combining the skills and capabilities of several businesses. Combining financial resources and strategic alliances help in improving the performance of a product. The strategic resources, however, which are generally of an intangible nature, are neither easily identifiable nor rapidly developed. Hence, the researcher recommends that there is the need for the management of banks to enhance their Resource availability as this will lead to organizational performance.