International Journal of Academic Accounting, Finance & Management Research (IJAAFMR)   Year: 2022 | Volume: 6 | Issue: 9 | Page No.: 42-50 The Impact of Electronic Applications on Attracting Customers to Electronic Sales Stores of Cosmetic Products Download PDF Abu Alruz, Mohammad Jamal and Megdadi, Younes Abstract: This study aimed to identify the impact of electronic applications with its dimensions (Social media applications, mobile applications, e-marketplace applications, and e-mail applications) in attracting customers with its dimensions (interaction process, value creation, emotional attachment) to e- stores of beauty products. Descriptive analytical approach used to match study problem and objectives. Study population covered all electronic stores that sell beauty products in the city of Amman, which numbered (21) stores specialized in selling beauty products. The study respondents are (21) managers, (42) department heads, and (131) marketing employees. The (SPSS) program was used for the purposes of statistical analysis and testing the study hypotheses. The study found that there is a positive statistical significant impact at the level of significance of (??0.05) for the impact of electronic applications with its dimensions (Social media applications, mobile applications, e-marketplace applications, and e-mail applications) in attracting customers with its dimensions (interaction process, value creation, emotional attachment) of beauty products e- stores, and also found a positive impact at the significance level (??0.05) of electronic applications in its combined dimensions on the dimensions of attracting customers alone, namely the interaction process, value creation, emotional attachment) of beauty products e- stores. The study recommended a number of recommendations, and the most is: The need to expand the use of social media applications, including YouTube, due to the technical capabilities of this application in broadcasting promotional advertisements within images and videos that are produced with exciting artistic techniques to draw the attention and interest of customers to arouse their feelings, feelings and emotions towards beauty products and their brands with a view to purchasing.