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| Organizational Health and Digital Communication Etiquette in Paint Manufacturing Companies in Rivers State, Nigeria
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Nwiyii, Blessing Joseph (Ph.D.); Amanawa, Ebiegberi David (Ph.D.); Micah, Nyone Uelee (Ph.D.)
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Abstract:
This paper examined the relationship between digital communication etiquette and the organizational health of Paint Manufacturing Firms in Rivers State. The study's general objective was to empirically examine how digital communication etiquette affects organizational health in terms of operational efficiency, customer service health, and communication health in the Paint Manufacturing Firms in Rivers State. The cross-sectional exploratory survey research design was adopted for this study. The study population consisted of nineteen (19) registered paint manufacturing firms in Rivers State. The above information was obtained from the Paint Manufacturers Association of Nigeria (PMAN), Rivers State Branch. The study's sample size was seventy-six (76) managers from nineteen (19) Paint Manufacturing Firms. This was achieved by selecting four (4) top managers (General Manager, HR Manager, Sales Manager, and Operations Manager) from the head offices of each of the firms. The instrument's reliability was ascertained using Crombach Alpha, with the least coefficient up to 0.743. Out of 76 copies of the questionnaire distributed, 71 copies of the questionnaires were retrieved. The data obtained from the field were analyzed using Spearmanâ€(tm)s Rank Order Correlation Coefficient and t-test with the aid of SPSS Version 22.0. Three hypotheses were tested using Spearman Rank Order Correlation. The findings were: digital communication etiquette has a very strong positive effect on the operational efficiency of Paint Manufacturing Firms in Rivers State; digital communication etiquette has a strong positive effect on customer service health of Paint Manufacturing Firms in Rivers State, and; digital communication etiquette has a strong positive effect on communication health of Paint Manufacturing Firms in Rivers State. The study concluded that digital communication etiquette enhances the organizational health of Paint Manufacturing Firms, especially in terms of operational efficiency, customer service health, and communication health. The study recommended, among other things, that managers in paint manufacturing companies should use official social media content sharing via voice, video, and chat to facilitate task completion quickly and easily, thereby enhancing the organization's ability to communicate and provide excellent customer service.
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