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| The Internet's Role and Importance in Contemporary Tourism in the Travel Agency Business
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Kaila C. Garlan, Stefanie A. Esguerra, Luiza P. Manalansan, Ranie C. Manalansan, Clarise Klaine Medina, Dr. Jayfee D. Alcantara, Dr. Harvey Ian G. Sibug
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Abstract:
To achieve satisfactory growth, tourist operators must invest more on promotion, resources, knowledge, and reliability as the worldwide tourism business becomes more competitive. Keeping up with the newest technological trends and having the necessary knowledge to effectively respond to the difficulties of the foreign marketplace is critical. In all aspects of the economy, particularly on tourism, digital communication allows for maximum efficiency and process improvement. These effects of the World Wide Web on the tourism sector, as well as the benefits and drawbacks of using the Internet in modern business travel firms, were examined in this article. The influence of Internet, mostly on the sales of modern travel firms, has also been investigated in this study. Travelers can use the internet to compare the prices of various online promotions as to seek the best deals that match their needs and ultimately save money. The majority of people today rely on the internet for almost everything, especially when conducting business, although some of us have been victims of online scammers, the internet still remains trustworthy. It all depends on how we use it. The recent pandemic has opened up the digital world for us to explore and discover, and have positive experiences as we live with it.
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