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| The Management Effectiveness of Airline Operators in South-South, Nigeria, and Digital Communication Decency
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Nwiyii, Blessing Joseph (Ph.D.); Amanawa, Ebiegberi David (Ph.D.); Micah, Nyone Uelee (Ph.D.)
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Abstract:
This paper examined the relationship between digital communication decency and the managerial effectiveness of Airline Operators in South-South. The overall goal of the study was to experimentally investigate the impact of digital communication decency on the interpersonal, informational, and decisional efficacy of managers of South-South airline operators. The study adopted a cross-sectional exploratory survey research design. The population of the study consisted of 22 Airline Operators operating in South-South, Nigeria. Five (5) managers were selected from each of them, which gave a total of one hundred and ten (110). A structured questionnaire entitled Digital Communication Decency and Managerial Effectiveness Index (DCDMEI) was designed on a four-point Likert scale. The instruments reliability was ascertained using Crombach Alpha, with the least coefficient up to 0.743. Out of 110 copies of the questionnaire distributed, 98 copies were retrieved. The data obtained from the field were analyzed using Spearmanâ€(tm)s Rank Order Correlation Coefficient and t-test with the aid of SPSS Version 22.0. With the use of Spearman Rank Order Correlation, three hypotheses were examined. The following were the findings: digital communication decency has a very strong positive effect on the interpersonal effectiveness of managers of Airline Operators in South-South; digital communication decency has a strong positive effect on the informational effectiveness of managers of Airline Operators in South-South, and; digital communication decency has a strong positive effect on the decision effectiveness of managers of Airline Operators in South-South. The study came to the conclusion that applying decency to all digital communication would improve decorum, interpersonal communication, informational exchange, and decision-making, among other things. In order to ensure the effectiveness of communication in their interpersonal relationships, information dissemination, and decision-making, the study recommended, among other things, that managers and employees in Airline Operating firms and sister organizations should vigorously apply decency in video communication, as well as the use of appropriate environment and timing while communicating digitally.
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