International Journal of Academic and Applied Research (IJAAR)   Year: 2023 | Volume: 7 | Issue: 1 | Page No.: 132-140 The Relationship between the Digital Work Environment and Airline Operators' Competitiveness in Rivers State, Nigeria Download PDF Dr. Blessing Nwiyii Joseph, Dr. Amanawa, David Ebiegberi, Dr. Uelee, Micah Nyone Abstract: The study determined the relationship between the digital work environment and the competitiveness of Airline Operators in Rivers State. Generally, the objective of the study was to empirically determine how the digital work environment relates to competitiveness in terms of customer service health and corporate reputation of Airline Operators in Rivers State. The study adopted the cross-sectional explanatory survey research design. The study population consisted of sixteen (16) Airline Operators in Rivers State. Data regarding the population of this study was obtained from the Rivers State Ministry of Transport in Port Harcourt. The sample of this study consisted of selected five (5) top managers in each of the sixteen (16) Airline Operators in Rivers State. Thus, the study was a census study. The five (5) top-level managers included General Manager, Operations Manager, Marketing Manager, Customer Relations Manager, and Information Technology Manager, and gives a total of eighty (80) managers. The instrument's reliability was ascertained using Crombach Alpha, with the least coefficient up to 0.756. Out of 80 copies of the questionnaire distributed, 72 copies of the questionnaires were retrieved. The data obtained from the field were analyzed using Spearman's Rank Order Correlation Coefficient with the aid of SPSS Version 22.0. Two hypotheses were tested using Spearman Rank Order Correlation. The study found that there is a significantly strong relationship between the digital work environment and the customer service health of airline operators in Rivers State, and a significantly strong relationship between the digital work environment and the corporate reputation of airline operators in Rivers State. The study concluded that using digital office tools to run operations for an airline operation company, such as booking applications, social media booking, and virtual payment systems, are viable ways to achieve, among other things, customer service health and corporate reputation. The study recommended, amongst other things, that Airline operators should utilize booking applications such as booking.com and wakanow.com for seamless customer/organization interaction.