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| Public Relations and Advertising in the Context of Peace Building and National Security
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Adedokun Adeyemi Benjamin, Oke Justina Olubunmi, Olagoke Olawale Israel
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Abstract:
Public relations and advertising are two important tools that are very useful in the modern society. Public relations creates an understanding through effective communication between the organization, its officers and the public while advertising is a communication technique through which information can be disseminated effectively to the public. This study examines Public Relations and advertising in the context of peace building and National Security. The study adopted meta-analysis with the use of available literatures and seminar papers on subject of advertising, public relations, national security and peace building. Findings in this study revealed that effective public relations policies and good advertisement will encourage free flow of information between organizations, companies and the public and they will know the intentions of one another and understand each other well. Also, advertisement and public relations could be used as effective tools to manage crisis through effective dialogue between government and the public as both parties would be well informed and guided properly by adequate information. Advertising provides informational utility by getting information from the advertiser to the public. Thus, it creates awareness to the public on current issues and expose the public to information through advertising. It was therefore recommended that that government, organizations and companies should make effective use of public relations and advertisement in resolving crisis and for peace-building and public relations professionals should be given more profile and portfolio in government as they can serve as agent of peace and equally give adequate advice in managing of crisis and peaceful resolutions among the public.
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