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| Marketing Strategy of Pakistan Gourmet Chain Company
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Rana Muhammad Miraj, Dr. Zhang Baocang
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Abstract:
This study is based on Pakistan Gourmet Chain Company (PGCC) as the object of study, using STP, 4P-related marketing theory, using literature research method and questionnaire survey method, combined with my many in-depth field research of PCC, Objective evaluation of the marketing strategy of the company, analysis of PGC food business chain in the marketing management process of the problems and reasons for formation:(1)Unlike other competitor's gourmet is not using main media for their promotion;(2)low spending on Marketing promotion; (3)The taste of the product does not meet the demand and needs to be redefined;(4)The stability of currency leads to product price fluctuation;(5)The lack of brand communication in the process of commercial chain expansion;(6)The change of external environment affects the development of enterprises. On this basis, constructive proposed marketing strategy improvement measures. This study has important theoretical and practical value to the evaluation and improvement of PGCC's marketing strategy in the food business chain, and to the exploration of the role of the commercial chain model in promoting market channel expansion, scale economy application, channel model upgrading, it has some management inspiration and reference for other food enterprises how to use a commercial chain to expand their market share and profit space.
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