International Journal of Academic Health and Medical Research (IJAHMR)   Year: 2023 | Volume: 7 | Issue: 11 | Page No.: 8-24 Evaluating E-Satisfaction of Customers and E-Marketing Strategies of Online Delivery App Download PDF Salva?a, M. A., Pahuyo, S., Man, M., Butel, R., Villanueva, R., and De Vera, K. Abstract: This study aimed to assess consumer satisfaction with e-marketing strategies used by online delivery applications, specifically looking at age and source of income. It also investigated the impact of respondents' perceptions on their daily lives and validated the researchers' hypotheses about other factors. The majority of respondents were between 16 and 20 years old, with more females participating. Overall, the results showed high satisfaction with e-marketing strategies in terms of customer service, system, and information. Respondents also found the strategies effective in terms of the 4Ps (price, product, promotion, and place). These findings provide valuable insights into the preferences and behaviors of consumers in relation to e-marketing strategies employed by online delivery apps. In conclusion, this study sheds light on the importance of understanding consumer satisfaction and perceptions in the context of e-marketing strategies. The results provide valuable information for businesses seeking to improve their online delivery app marketing strategies and enhance customer satisfaction.