International Journal of Academic Information Systems Research (IJAISR)   Year: 2023 | Volume: 7 | Issue: 11 | Page No.: 9-17 Assessing the Effects of Incentive Scheme on Performance of Sales Force Download PDF OSUJI, Anthonia Onyinyechi and EDEME, Nelson Chidi Abstract: This study is about assessing the effects of incentive scheme on performance of sales force as its focus. It attempted to establish whether sales reward on the performance of sales force. It investigated how ales force recognition can influence performance of sales force; and the impact of sales force training impact performance of sales force. This study adopted the quantitative and qualitative survey design. A sample size of 77 was selected out of a population 80. The simple random sampling method was adopted as method of sample selection. Data collected were subjected to appropriate statistical analysis using tables and simple percentages. Multiple regression was used to test the hypothesis accordingly. Three hypotheses were formulated for this study and were tested at 0.05 level of significance. The findings of the study reveal among others that: there is a significant relationship between Sales Reward, Sales force recognition and Sales force training on Performance of sales force. The study concluded that Sales force should be constantly recognized and rewarded based on their performance as this triggers them to perform beyond expectations. Sales force should be trained to equip them with necessary sales skills.