Abstract:
This paper aims to explore the concept of marketing philosophy and its significance in case of Commercial Bank of Ethiopia. It delves into the various marketing philosophies that have evolved over time and examines their impact on organizational strategies and consumer behavior. The paper also discusses the role of marketing philosophy in building strong customer relationships and achieving long-term business success. Through an extensive review of literature and case studies, this research paper provides valuable insights into the importance of adopting an effective marketing philosophy in today's competitive marketplace.
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