Abstract:
This article delves into the intricacies of the art of choosing words in translation. It explores the multifaceted nature of translation, emphasizing the importance of linguistic precision, cultural sensitivity, and creative adaptability. The discussion covers the evolving languages, cultural shifts, and the impact of technology on word choice in translation. Various strategies and considerations employed by skilled translators are outlined, including transcreation, glossaries, collaboration with subject matter experts, and audience-focused language. The conclusion underscores the pivotal role of translation in bridging linguistic and cultural gaps in our globalized world.
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