Title: Harmonizing the Engineering Voice with the Customer's Voice: An Advancement in QFD
Authors: OFOMAJA
Nelson Iguemedere & OGAGA
Adjerese Justice
Volume: 7
Issue: 12
Pages: 338-347
Publication Date: 2023/12/28
Abstract:
The study discussed harmonizing the engineering voice with the customer's voice: an advancement in Quality Function Deployment (QFD). The study acknowledged that QFD is a structured approach that aims to ensure that customer needs and requirements are integrated into every stage of product development and service delivery. Thus, Traditionally, the QFD process involves capturing the voice of the customer (VOC) through various methods such as surveys, interviews, and market research. The study is structured in such a way that QFD and VOC is discussed using chats and case studies. The concluded that advancements in QFD have significantly contributed to harmonizing the engineering voice with the customer's voice. Alignment ultimately leads to enhanced competitiveness and sustained success in today's dynamic market landscape. The integration of advanced analytics will play a pivotal role in advancing QFD practices.