Abstract:
Louie and Chit Restaurant and Event Center is a sole proprietorship owned and operated by Dexter John Louie Viceral. The entity is engaged in catering services, and operating restaurants. The place of business and registered office address of the entity is at San Roque, Rosario, Batangas. This examined how Louie and Chit conducted business and how they maintained the quality of their products. Each section of this strategic management paper is a useful tool that contributes to the paper's success. Additionally, this paper will elaborate, explain, and examine the history of Louie and Chit Restaurant and Event Center. This strategic management paper discussed Louie and Chit's internal assessment wherein it states the company's profile, mission and vision, and its internal factor evaluation matrix. Next, external assessment has Porter's Five Forces model analysis, external factor evaluation matrix, competitive profile matrix and the key external factors. Moreover, it also discussed the strategy formulation wherein it has IE matrix, the SWOT analysis, and Balanced Score card matrix. Additionally, this paper provides the strategy recommendation, action plan, as well as its financial projections. EFE Matrix showed that restaurant and catering industry is viable since foods are necessity. IFE Matrix of Louie and Chit showed that it can make use of its strengths to take advantage of the opportunities and to avoid threats in the industry to be successful. IE Matrix showed that the company should focus on strategies to grow and build the business. In SWOT Matrix, AGC's proposed strategies are producing customized feed products, getting new distributors, intensifying marketing and promotion, empowering sales force and implementing customer relations management. Successful implementation of the strategies will result increase in revenue of at least 13.50% each year during the five-year projection period from 2022 to 2026 for Louie and Chit Restaurant and Event Center.
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