Abstract:
The strategic advantage of SMEs' has been identified as a critical subject for researchers studying SME internationalization. Few studies have looked at the impacts of firm competitive advantage and its possible position as a mediator on the relation between Exporting capability and SMES' International performance. The study proposed three marketing strategies as drivers of strategic advantage for marketing SMEs: product creativity, selling ability, and marketing communication. The findings of the (PLS) model on a sample of 100 active exporting entrepreneur SMEs in Algeria, three of the competencies above contribute to competitive advantages. Furthermore, the data revealed that competitive advantage is the only mediator in the relation between price capabilities and export performance for entrepreneurial SMEs in this study. The analysis's significant results may be helpful to SMEs and startups.
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