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| Enterprise-First Behaviour and Resource Optimization: A tool for Organizational Performance in Paint Manufacturing Enterprises within Rivers State, Nigeria
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Dr. Nwiyii, Blessing Joseph and Dr. Amanawa, David Ebiegberi
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Abstract:
The study ascertained the relationship between enterprise-first behaviour and the organizational performance of paint manufacturing firms in Rivers State. The study's objective was to empirically analyze the relationship between enterprise-first behaviour and the organizational performance of paint manufacturing firms in Rivers State regarding corporate image, customer service, and resource maximization. The study employed the explanatory cross-sectional survey research design. The population of this study consisted of nineteen (19) registered paint manufacturing firms in Rivers State obtained from the Paint Manufacturers Association of Nigeria (PMAN), Rivers State Branch. The sample size of the study was nineteen (19) registered paint manufacturing firms in Port Harcourt, with ninety-five (95) managers (five top managers from each of the paint manufacturing firms) serving as respondents on behalf of their firm. A total of ninety-five (95) copies of the questionnaire were distributed, and the researcher retrieved 76 copies (representing 80% of the total questionnaires) of the questionnaire correctly filled. The data obtained from the field were analyzed using Spearman's Rank Order Correlation Coefficient and t-test with the aid of SPSS Version 22.0. Three hypotheses were tested using Spearman Rank Order Correlation. The empirical analysis revealed a moderate positive relationship between enterprise-first behavior and the organizational performance of paint manufacturing firms in Rivers State regarding corporate image, customer service, and resource maximization. The study concluded that enterprise-first behaviour significantly relates to the organizational performance of paint manufacturing firms in Rivers State. The study recommended, among others, that management should motivate employees through a reward system, which will inspire them to volunteer, give extra time to organizational functions, and exhibit a problem-solving attitude.
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