Abstract:
The purpose of this study is to examine the advantages and challenges of handicrafts in selected districts of South Wollo. The type of study is qualitative, and the approach is ethnographic. According to the research, the profession is about achieving goals, finding work cures, sustaining life, establishing a livelihood, and gaining social respect and recognition. The study indicated that inputs and production tools are indicators of a society's level of development, globalization, innovation, and ecological knowledge. On the other hand, there are challenges that are mentioned as general continuity in the profession, fair use, lack of a production system, unfair market dominance, and limited liability, a scope of work, demand, production equipment, resources, training, capital, and organization. Finally, approval is given by the researcher by strengthening the positive issues that have been observed as a result of the study's findings and if the positive issues are given due attention by the relevant parties.
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