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| The Impact of Electronic Banking on Customer Sustifaction towards the Financial Institutions in Uganda. Acase Study of Ssubiryo Financial Services, Kikubo Branch.
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Dr Ariyo Gracious Kazaara, Dr Arinaitwe Julius
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Abstract:
The accompanying goals served as the framework for the study, which examined the effect of digital transactions on patron contentment with financial institutions in Uganda using Ssubiryo Financial Services' Kikubo Branch as a case study: evaluate the various e-banking services offered by Ssubiryo Financial Services, Kikubo Branch, ascertain the variables that impact client happiness there, and investigate the link among electronic banking and customer satisfaction there. The correlation coefficient (0.276) indicates a shaky positive association among client satisfaction and e-funding. As the P-value (0.041) is less than 0.05 and this is statistically meaningful, we disregard the null hypothesis and come to the conclusion that there is a connection between E-Funding and customer happiness. Ssubiryo financial services should place a high priority on fostering customer trust while enhancing the system's effectiveness. The ongoing pursuit of trust-creating actions is necessary to increase trust in online banking. To increase confidence, Ssubiryo financial services managers should create a system that offers current and pertinent banking details with a pleasant user experience.
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