International Journal of Academic Pedagogical Research (IJAPR)
  Year: 2023 | Volume: 7 | Issue: 3 | Page No.: 318-326
Evaluating The Influence Of Radio Broadcast Media On The Implementation Of Government Programs In Communities. A Case Study Of Top Radio, Kampala Download PDF
Dr Ariyo Gracious Kazaara, Asiimwe Isaac Kazaara

Abstract:
Using top radio in Kampala as a case study, the study examined the impact of community radio broadcast media on the execution of government services in neighborhoods. Analysis of the impact of community radio broadcasting on the implementation of government initiatives, evaluation of radio's contribution to Uganda's community engagement, and analysis of the difficulties faced by radio as a community engagement agent were among the goals of the study. The study included a sample size of 52 participants with a correlational as well as descriptive research design. The study found and came to the conclusion that radio broadcasting effectively draws locals' attention to government initiatives, strengthens their affiliation to it, and influences their support for those programs. local radio stations s arouse good emotions to the government services thereby influencing inhabitants' acceptance of government programs. The study also showed that community radio s arouses positive emotions to the federal programs thereby able to influence positive behavior regarding government programs. Also, that local radio fosters community development and fosters trust. The study advises businesses to spend a lot of money advertising their government initiatives since doing so will help those initiatives be implemented.