International Journal of Academic Accounting, Finance & Management Research (IJAAFMR)   Year: 2023 | Volume: 7 | Issue: 4 | Page No.: 73-82 Customer Relationship Management and Organizational Survival of Telecommunication Firms in Port Harcourt Download PDF Dr. Blessing Nwiyii Joseph Abstract: The study investigated the relationship between Customer Relationship Management and organizational survival of Telecommunication Firms in Port Harcourt, where it measures organizational survival using profitability, customer base, and sales volume. The cross sectional explanatory survey research design was adopted for the study. The population of the study consisted of two hundred and eight (208) Information Managers from selected fully registered telecommunication firms in Port Harcourt. Using census sampling technique, the sample size became 208. 208 questionnaires were distributed and 187 copies were retrieved. Spearman's Rank Order Correlation Coefficient via the Statistical Package for Social Sciences (SPSS) version 20.0 was used to carry out the test of hypotheses. The Spearman's (rho) correlation was used to analyze the relationship between independent and dependent variables at P < 0.05 (two-tailed test). The study revealed that there is a very significant positive relationship between Customer Relationship Management and organizational survival of Telecommunication Firms in Port Harcourt in terms of profitability, customer base, and sales volume. The study therefore concludes that the adoption of Customer Relationship Management to effectively establish the organization/customer relationship management enhances the survival of the organization, manifesting in terms of profitability, customer base and sales volume. Among others, the study recommended that in order to keep a competitive advantage, businesses, especially telecommunications companies, should maintain good relationship with their customers.