Abstract:
The purpose of the study was to investigate the role of the impact of social media on the development of domestic tourism in Uganda. The study was based on the findings from 60 respndents out of the 80 respondents basing on the objectives of the study which were, to examine the influence social media on the development of domestic tourism in Uganda. The outcomes of the research made it clear that 33% of the participants gave results to the the investigator demonstrating that spending money on cyber security was the primary action they would take to address social media the advancement issues, while 25% of participants gave results demonstrating that choosing the target audience was an additional action they would take to address social media the advancement issues. As the globe transitions to digital technology, the study's recommendations are based on its results. This would enable more development and accomplishment for Ugandan tourism growth and increase.
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